MY POSITIONS MOVE AROUND GOING INTO THE NEW MONTH... YET AGAIN. Make no mistake, I still hold all companies I previously listed and will continue to hold onto them into the following 3 years +. If the economy goes sour, then expect for me to hold onto my positions for a lot longer. The only reason why my positions move around is due to adding more money to old positions or I found a company that I've been keeping my eyes on and figured "why not?" and purchase as many shares as I could afford. With that said, you can now view my live portfolio and the value of it here.
My 4 biggest positions last month were Coke, Visa, Square, and Apple respectively. Let's jump into this month's stocks.
Stocks I'm buying in December
It boggles my mind that Coke was managed to be replaced by Cintas. I recently witness Cintas fall just a bit from its 52-week high and figured that in this bull market a down of 0.5% is the new "downturn" so I loaded up on Cintas. I wrote an article on my investments I missed how one of the companies I was keeping an eye on was Cintas but never really took the initiative to place money in it. Pretty upsetting since the share price was around $110 - $120 at the time and it could have been a PHENOMENAL INVESTMENT. Cintas provides uniforms, mats, first aid kits, cleaning supplies to other businesses. A simple business, but no one does it as well as Cintas does. Cintas was founded in 1929 by Richard T Farmer, the current CEO is his kid, Scott D Farmer, and thus far, the kid has done a good job in keeping his fathers business afloat, Scott has a lot to live up to or else he'll make daddy pissed. It's in his best intentions and interest to continue working hard and manage Cintas correctly. The share price reflects it very well I'd say. Some might argue that this "pro-business" administration is the one we should tip our hats to. You can make such argument, but even if this pro-business admin was not around, I think that Cintas would still be in a phenomenal position and still be making substantial revenue year over year. It's arrogant for someone to say that this presidency that will last 4 - 8 years helped Cintas thrive. 4 - 8 years is nothing in the world of business, very short term, Cintas has been around for almost a century, has been adapting fairly well in different economic environments, and different administrations. It has plenty of grit in it. No matter who is running the country, as long as Americans continue to create businesses and jobs, they'll always need uniforms and supplies ti run them, Cintas will prosper for the many decades to come. The business is also efficient, how? It's all recyclable, a company calls Cintas to rent out their uniforms, they hand over the uniforms, Cintas comes back a week later, picks up the dirty uniforms and gives them a fresh clean set for that week, while they wash the uniforms from last week, as well as any mats and hands them cleaning supplies and first aid if the company used anything, and the cycle continues. Their biggest cost is transportation, getting the uniforms from point A to B, but other than that, they don't have much bigger costs. Super efficient.
Nothing interesting, there are some rumors about Coke potentially purchasing an alcohol company. Not that there is anything wrong with that, it just distances Coke from its soft drink company motto.
Nothing interesting here either, Visa is working on wearable tech for folks attending 2018 winter Olympics. They created gloves, pins, and stickers that allow folks to make purchases with contactless card readers.
4. American Express
Hello there! A new challenger has arrived. American Express offers credit cards and makes money off late fees and interest. Furthermore, having an American Express gives the cardholder a sense of exclusivity as American Express is very conservative on who can obtain their card in comparison to Mastercard and Visa. It's like a club, only certain individuals can proceed. American Express has a lot more annual fees on their cards in comparison to Visa and Mastercard.
Currently, my portfolio has earned 4.01% return year to date.